British Airways Website is a Winner

5th Jul 2002 is now the most popular way for British Airways’ UK passengers to book their tickets directly with the airline.

Monday 1 July 2002 was the busiest day ever for the website with 4712 customers booking their tickets online.

Simon Parks-Smith, head of E-commerce at British Airways, said: “The high growth of customers using to book directly with British Airways is resulting from a combination of major changes to the way we sell our tickets.

“Our new shorthaul fares are very attractive and competitive and the introduction of service fees for bookings made through offline channels means that customers are able to the get the cheapest fares by booking online.

“Customers have been further encouraged to make their bookings online by the introduction of Fare Explorer, our new, easy to use online booking engine.


“ is now the most popular way for people to contact British Airways. Up to one million people now visit every week - more than the number of people flying with us each week.”



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation