British Airways has selected internet consulting firm, iXL, to work with it to develop and implement its future eCommerce services.

The agreement will kick off with work on the redesign of British Airways’ global website and the implementation of a new content management system, which should both be complete by Spring 2001.

Pat Gaffey, British Airways’ Head of eCommerce, said: “British Airways views its on-line experience as absolutely critical to its future success and this move is a sign of our continued commitment to this medium. By building upon the expertise we already have in this area, we’ll be able to drive product innovation and services, ensuring that we offer the best to our customers and remain ahead in the on-line travel arena.”

U. Bertram Ellis, chairman and chief executive of iXL, said: “Customers have come to expect the highest level of service from British Airways. Our goal is to help British Airways improve service levels on-line and enhance their ability to convert clients to buy services via their website. We are deploying a dedicated team of strategists, creative designers and engineers to deliver our travel industry solutions expertise to British Airways.”

British Airways also announced that AGENCY.COM will continue to provide its award-winning digital channels expertise, which has already helped to position the airline at the forefront of global on-line business. British Airways and AGENCY.COM will continue to work together on projects already under way.

Chan Suh, chairman and chief executive of AGENCY.COM, said: “British Airways remains a valued client and we look forward to further success in aiding their on-line business drive.”

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