British Airways launches a new TV advertising campaign tomorrow (Friday April 21) that promises a ‘revolution in the air’.
To the sound of sixties hit ‘Something In The Air’ by Thunderclap Newman, the 60 second film follows a five year old girl through an airport.
Hundreds of passengers from the 1930’s, 40’s, 50’s and 60’s to the present day stream past her including famous faces like Alfred Hitchcock, John Lennon, Yoko Ono, and Diana Dors and real 21st century heroes like footballer Michael Owen, racing car driver Damon Hill, and champion lightweight boxer Prince Naseem. American political humourist P.J. O’Rourke, who featured in British Airways’ last TV commercial, makes a cameo appearance and model Jerry Hall.
The cast represents the many passengers British Airways has flown since its inception. The little girl`s journey ends as she walks into a bright future with British Airways stewardess Louise Munn, and the voiceover says; “Now boarding on British Airways 21st century air travel.”
Martin George, British Airways Director of Marketing said: “This new campaign supports our biggest ever investment in new products and services for the 21st century. It links our heritage to our future and the revolution we are creating in the air with innovative products like the first ever truly flat beds for business passengers.”
The film was created by M&C Saatchi creative directors Simon Dicketts and Jeremy Sinclair and the director was Chris Palmer whose recent work includes BBC “Kid”, Guiness “Cow” One 2 One “Martin Luther-King” and British Airways last TV film featuring P.J. O’Rourke in 1999.
You can view a copy of our advertisement online, by following the links below. Please note that the advertisment uses the latest RealPlayer software; if you do not have a copy, you can obtain it by following the link.
To download RealPlayer please visit the website at http://www.real.com/player/index.html
To view the advertisement please visit