British Airways will increase flights between London Gatwick and Atlanta from April 1.
The new twice daily service will offer air travellers more choice with flight departures at 9.45 am and 12 midday.
The 9.45 service will be a Boeing 767 and the midday flight will be operated by a Boeing 777.
Lead in fares start from £246.60 including taxes, for midweek travel up to and including April 13.
British Airways operates to 13 North American cities from London Gatwick. Atlanta, Baltimore, Bermuda, Charlotte, Dallas/Fortworth, Denver, Houston, Miami, New York, Orlando, Phoenix, San Diego and Tampa.