AA.com Launches Navigate Your Life Sweepstakes

FORT WORTH, Texas - American Airlines, for a limited time, is inviting travelers to visit the new American Airlines Web site, www.aa.com, to discover how good navigation can enhance their lives. And while they’re at it they can enter a sweepstakes to win an all-new 2003 Lincoln Navigator or travel on American Airlines.


To help travelers navigate the new AA.com, the Navigate Your Life Sweepstakes incorporates an innovative frame-set technology. This design allows for the actual AA.com Web site to be located within the promotion structure so users can navigate the site in real time while using navigation tips to discover the site’s time- and money-saving features.


The Navigate Your Life Sweepstakes runs through Aug. 31, 2002. During this time, participants can sign up to win a grand prize of an all-new 2003 Lincoln Navigator complete with a Control Trac 4WD system, 18-inch chrome wheels, power deployable running boards, rear lift gate and luxurious accented interior. Four first place prizes of two coach class tickets on American Airlines and $1,000 spending money will also be awarded.


“The Navigate Your Life Sweepstakes celebrates the rewards of good navigation. And it offers travelers a compelling reason to navigate our site and experience the time-saving and value-added rewards on the new AA.com,” said John Samuel, American’s vice president-Customer Technology. “As our customers learn how AA.com can make their travel planning easier and more rewarding, they will have the chance to win a 2003 Lincoln Navigator or travel on American Airlines.”


No purchase or booking is necessary. Visitors to the site can go to www.aa.com/promo and enter the sweepstakes by completing a registration form. Once entered, visitors can earn up to four additional sweepstakes entries by navigating specific features on the site. The contest ends Aug. 31, 2002. Winners will be randomly selected and will be notified on or about Sept. 16, 2002.

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For additional information about the Navigate Your Life Sweepstakes and complete rules, go to www.aa.com/promo.


The award-winning American Airlines Web site, www.aa.com, is recognized as one of the largest e-commerce sites on the Internet (Media Metrix). AA.com recently was named one of Yahoo! Internet Life’s “10 Most Popular Travel Sites,” and received a “Standard of Excellence” WebAward from the Web Marketing Association. For customers who log in with an AAdvantage® Travel Awards Program number and password, AA.com offers personalized news, information and specials, including Net SAAver & Special OffersSM, the best place to find fare sales, AAdvantage bonus offers and discounted vacation packages online. In addition, the site offers online management of AAdvantage accounts, award booking and proactive flight-status notification by voice or text message via a variety of communication platforms.

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