MONTREAL, June 25 /CNW/ - After just two months of operation, Destina.ca
has already attracted more than one million visitors making it one of Canada`s
favourite online travel sites. Since its launch April 24, 2002, Destina.ca has
implemented a series of successful online and print advertising campaigns as
well as highly popular promotions achieving upwards of 50 per cent growth in
traffic, month over month.
“Canadians have chosen Destina.ca over competing travel sites for great
deals on air transportation, hotel stays and car rentals, as well as access to
exclusive Aeroplan reward benefits,” said Lise Fournel, President and Chief
Executive Officer. “Destina.ca has created outstanding momentum as we enter
our third month of operation, confirming the very positive feedback received
since start-up. We will continue to grow our roster of preferred travel
partners, providing added benefits to Destina.ca members, in addition to
convenient access to hundreds of airlines, thousands of hotels and all major
car rental agencies for travellers seeking value and convenience.”
Adding to its roster of preferred travel suppliers, Destina.ca has just
concluded agreements with Lufthansa German Airlines, Malaysia Airlines, Delta
Hotels and RBC Travel Insurance Company. In the coming weeks, customers will
be able to take advantage of special deals and web-only offers which will be
available to registered members of the Destina.ca site. In addition, in the
coming months, customers will have one-stop shopping access to travel
insurance options which can be purchased in a fully automated environment on
“Canadians are among the most Internet savvy consumers in the world.
Destina.ca is well positioned to maintain its lead in the growing Canadian
online travel market by providing customers with superior choice, value and
product specially tailored for Canadian travellers,” added Fournel.
As the exclusive partner of Air Canada`s loyalty program, Aeroplan,
Destina.ca is the only travel site that rewards customers with Aeroplan Miles
for EVERY purchase made online. These miles are in addition to Aeroplan Miles
awarded for using credit and charge cards affiliated with Aeroplan for
purchases, and for using Aeroplan partners for air travel, car rentals and
Destina.ca is a wholly-owned subsidiary of Air Canada (TSE: AC). It
operates Canada`s full-service online travel site offering low prices and one-
stop access to 450 airlines, 53,000 hotels and 52 car rental agencies.
Destina.ca is the only online travel site to reward all purchases with
Aeroplan Miles. Destina.ca offers customers a personalized web experience and fully bilingual customer care 24 hours a day, seven days a week.