The British Airways London Eye, the UK’s top paid-for visitor attraction, has gone on-line.

Visitors can now check availability and book to experience the world’s biggest observation wheel, on www.ba-londoneye.com

At the same time a new telephone booking system has been introduced.

David Sharpe, General Manager of the London Eye said: “We have developed a system that is fast, flexible and easy to use. Up to 800 people can fly the Eye per half hour every day of the week. The new system, together with our new, improved telephone booking service, ensures we can meet customer demand.”

The new system offers:

- An on-screen calendar that allows customers to immediately click on to the time and day they want to visit.
- The average transaction takes about two minutes.
- Bookings can be made 24 hours a day, one day in advance.
- It’s now much easier for overseas visitors to book before they leave home - during the trial period, bookings were taken from Australia, the UAE, USA, Japan, Brazil, Norway and Latvia

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