British Airways Teams Up With Pilates Experts

British Airways is to launch new on-board exercises, the latest development in the airline’s unique Well-Being in the Air programme.


The exercises have been developed by the Body Control Pilates Group, experts in the pilates method of body conditioning. It has developed a range of exercises - unique to British Airways - which will be featured in a video and inside the airline’s in-flight magazine, High Life.


A Well-Being video has been available on-board British Airways’ flights since 1993. The new pilates exercises featured in the latest video will be available on all of the airline’s long haul flights from later this month, and in High Life from June 1, 2001.


Commenting on the new Well-Being video, Dr David Flower, British Airways’ senior consultant occupational physician said: “For many years we have been offering well-being advice through High Life, our on-board video, our website, by leaflets and by telephone.


“We wanted our latest video to be eye-catching and to encourage passengers to do the exercises. The Body Control Pilates Group is renowned around the world for its expertise in developing exercise programmes and we’re delighted to have them on-board.

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“We hope our passengers will enjoy and benefit from this latest addition to our
Well-Being programme.”


Lynne Robinson, Director of the Body Control Pilates Group, said: “We are proud to be working in partnership with British Airways and to have developed these exercises as an integral part of its overall focus on passenger well-being.


“The exercises will help passengers arrive at their destination feeling refreshed and relaxed by ensuring that they sit correctly in their seat, stimulate their circulation and stay mobile.”


Recommending on board exercises in the interest of passenger comfort is in line with conclusions drawn by scientists attending a recent meeting in Geneva of the World Health Organisation (WHO) which discussed travellers’ thrombosis.


Before you fly


Health web pages at www.britishairways.com/health
Well Being leaflet in all ticket wallets
24 hour helpline for GPs and customers to call for advice about fitness to fly


During your flight


Well Being information in the in-flight magazine
New Well Being video, including Body Control Pilates exercises
Well Being audio channel for soothing music
Lighter meal options


After your flight


Arrivals lounges, including the option to revitalise at the Molten Brown Travel Spa at Heathrow and JFK
Jet lag strategies


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