INDIANAPOLIS—(BUSINESS WIRE)—June 6, 2002—ATA (American Trans Air, Inc.) (Nasdaq:AMTR) today announced that it now offers hot snack service, in addition to its beverage service, on most flights that are three hours or more in duration.
The new service, which consists of popular, pre-packaged food products consumers are familiar with, will be served on flights connecting through Chicago-Midway for passengers traveling to and from some of the carrier`s West Coast and international destinations. Hot snack service became available on June 1st.
“Due to connection times on some flights, many of our customers had little to no time to purchase a snack before boarding their next flight,” said Peter Wilander, ATA Vice President of Customers. “Our new aircraft have state-of-the-art galleys giving us greater flexibility and more food choices to offer our customers. And, serving hot food is a convenient, cost-effective alternative to only serving dry snacks such as pretzels and cookies.”
The hot snack menu consists of a Horizon Bakery cream cheese filled croissant (served during most morning flights that are more than three hours), and a Chef America Hot Pocket pepperoni stick (served on most afternoon and evening flights more than three hours). According to Wilander, many of ATA`s customers are repeat customers making it necessary to rotate the items on the menu every few months.
“We believe that our customers want an assortment of food items to choose from each time they fly so rotating the menu every three months will add variety to their menu choices,” he added.
Additionally, ATA has enhanced its current beverage service menu on flights less than three hours. Beverage service now includes a granola bar and a cookie on morning flights, or snack mix and a cookie on afternoon and evening flights. Depending on the time of day, passengers who receive a hot snack will also be offered beverage service as well, which includes snacks. Flights to and from Hawaii still include full meal service featuring a choice of chicken or pasta, a roll with butter, cheese and crackers and a cookie.
Now in its 29th year of operation, ATA is the nation`s 10th largest carrier (based on revenue passenger miles flown). ATA offers significant scheduled service from Chicago-Midway and Indianapolis to over 40 business and vacation destinations. Since May of 2001, ATA has taken delivery of 31 new aircraft from Boeing including the Boeing 737-800 (in which ATA was the North American launch customer for the -800 model with winglets) and the Boeing 757-300. Stock of the Company`s parent company, ATA Holdings Corp. (formerly known as Amtran, Inc.), is traded on the NASDAQ stock market under the symbol “AMTR.” For more information or to learn about the Company, visit the website at www.ata.com. For reservations, contact your travel agent or call 1-800-I-FLY-ATA.