Virgin Atlantic Announces New Director, Commercial Planning and Strategy

Virgin Atlantic Airways today announced the appointment of Willy Boulter as Director, Commercial Planning and Strategy. Reporting to Chief Operating Officer Lyell Strambi, Willy will be responsible for strategy, planning, revenue management and pricing, commercial systems and our regional country operations.
Willy brings with him a wealth of experience from within the airline industry as he spent many years with Cathay Pacific and has worked more recently with South African Airways. During his time at South African Airways time he held various positions including regional management, corporate planning, alliances, network and revenue management. Willy will replace Conrad Clifford and will join the company on 17 June.

Lyell Strambi, Chief Operating Officer for Virgin Atlantic, welcomed the appointment:

“We’re really pleased to be able to announce Willy’s appointment as Director Commercial Planning and Strategy. Willy’s vast experience within the industry will stand him in good stead to rise to all the challenges of the coming months. Willy joins Virgin Atlantic at an exciting time in our development this summer with the delivery of the A340-600 for which Virgin Atlantic are launch customer.”

Willy Boulter commented on his new role:

“I am really excited about joining the team at Virgin Atlantic. The airline has come through the challenges of the past few months stronger than many rivals and the next few months promise to be exciting times with the delivery of the new A340-600 aircraft.”


For further information please contact the Virgin Atlantic Press Office on 01293 747373.