Continental Airlines (NYSE: CAL)
today announced that the airline will spend approximately $4 million annually
to improve coach class meal service on trans-Atlantic flights beginning
July 1. Continental will upgrade the hot entree offered as part of the main
meal, improve the second meal served prior to arrival, and have a variety of
snacks available to customers throughout the flight. On longer-haul routes
such as Amsterdam to Houston, the airline will also enhance the salad at the
main meal and add a new, mid-flight snack service.
Concurrent with upgrades to its meal service, Continental will standardize
its onboard liquor policy throughout its system worldwide. Beginning July 1,
and consistent with its domestic main cabin service, the airline will
implement a $4 charge per alcoholic beverage served in coach class on
international flights. All revenue from the liquor charges will be reinvested
to help offset significantly increased costs of the enhanced meal service.
“This reallocation of our investment in our inflight product benefits
every customer, rather than the few who enjoy complimentary liquor,” said Eric
Kleiman, director of product marketing.
In addition, Continental will expand its inflight entertainment program
with more video games and HBO original programming. The airline is nearly
doubling the number of video games for customers in coach class offered
through its onboard interactive Personal Entertainment System, increasing the
number of game selections from six to 10. The entertainment systems are
available at every seat on the Boeing 777 and 767 aircraft flown in
international markets. In August, the airline will also add HBO programming
to its personal inflight video entertainment in the BusinessFirst cabin,
allowing customers to choose popular programming such as The Sopranos and Sex
and The City.
Continental`s investment in coach service complements its recently
announced enhancements to its BusinessFirst product. The airline is
installing new sleeper seats in its BusinessFirst cabin on Boeing 777 aircraft
that serve trans-Atlantic and trans-Pacific routes.
Continental Airlines is the fifth largest airline in the U.S., offering
more than 2,100 departures daily to 120 domestic and 91 international
destinations. Operating hubs in Houston, New York, Cleveland and Guam,
Continental serves more international cities than any other U.S. carrier,
including extensive service throughout the Americas, Europe and Asia. For
more information, visit continental.com.
Continental was named the 2001 Airline of the Year by Air Transport World,
as well as the 1996 Airline of the Year, making it the only carrier to receive
this honor twice in five years. For the fourth consecutive year, Continental
was named one of the 100 Best Places to Work For by FORTUNE magazine, and is
ranked the nation`s No. 1 airline in customer satisfaction for long and short-
haul flights by Frequent Flyer Magazine and J.D. Power and Associates.
Continental has received numerous awards for its BusinessFirst premium cabin
(Conde Nast Traveler, OAG, Entrepreneur and SmartMoney magazines), OnePass
frequent flyer program (InsideFlyer`s Freddie Awards) and overall operations
and management (FORTUNE magazine).