Qantas Simplifies Airfare Advertising


Qantas announced today it would implement changes to the way it advertises airfares to give customers greater transparency with regard to the cost components of travel. This decision has been made particularly in view of the growing number and value of charges, levies and taxes imposed on airline tickets.

Qantas Executive General Manager Sales & Marketing, John Borghetti, said the new style of advertising was being introduced following an approach from the Australian Competition & Consumer Commission (ACCC) and constructive discussions with Commissioner John Martin and senior ACCC representatives.

Under the new policy, advertised airfares will include all charges, levies and taxes applicable to a ticket.

“We are implementing the new policy immediately for domestic travel. It will apply to international airfare advertising once the ACCC has informed all airlines and agents.

“The goal is to ensure there is no risk of confusion in our customers` minds about the ultimate cost of an airfare,” Mr Borghetti said.

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