Air Asia Goes Ticketless and Launches “EASY TO PAY” Channels

In line with its Easy to Call, Easy to Pay and Easy to Fly approach, on March 1st, 2002 AirAsia became the first airline to enable their customers to pay for their bookings by credit card for purchases over the telephone at the AirAsia nationwide Call Centre.

Today, AirAsia, Malaysia’s second national airline announced that it has revolutionized air travel in the country to become Asia’s first airline to go ticketless, which replaces the current method of traditional air tickets that has been used over the last many years.

AirAsia explains that with ticketless travel, passengers will now be issued a Booking Number when a booking is made, and a Flight Itinerary with their travel details will be emailed, faxed, posted or handed to them when payment has been made. The Flight Itinerary, however, is merely for reference and is not required for Check-In purposes. However, passengers are now required to produce their identification card or if tourists, their passport for identification at Check-In.

“It is more convenient and so much easier to travel this way. No more tickets ñ it is one less thing to forget. And most importantly, it helps us keep our costs low so that we can pass on these savings back to the customers and keep their fares low.

Though we are aggressive in cutting costs, it is not at the expense of safety. We are regulated by the internationally reputed, Department of Civil Aviation (DCA), that regulates other airlines,” Tony Fernandes, AirAsia CEO

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Ticketless bookings can be made through telephone bookings by calling AirAsia’s nationwide Call Centre at 03-7809.6888, or at any AirAsia’s Walk-In Centres for over- the-counter purchases.


True to its pledge in making it as easy as possible for its passengers to fly, AirAsia has formed a strategic partnership with Alliance Bank Malaysia Berhad. This partnership provides an enhanced option to AirAsia’s “Easy To Pay” channel which enables customers to now pay by cash for their phone bookings, and later internet bookings.

Upon any phone or internet bookings, customers have 48 hours to make their cash payments at any Alliance Bank Branches nationwide or via direct debit. Customers need only to use the normal “Deposit / Payment Slip” and fill in the Slip as follows:

- Tick “Cash Box” * Insert the AirAsia Booking Number in the “Reference No. Box” * Insert Full Name in the “Description Box”
* Enter total cash amount paid in the “Net Total Box”
* Queue up and pay cash

Alliance Bank Malaysia Berhad (a merger of Multi-Purpose Bank with International Bank Malaysia, Sabah Bank, Sabah Finance, Bolton Finance, Amanah Merchant Bank and Bumiputera Merchant Bankers) has a network of 74 branches nationwide. Customers can check the nearest branch by visiting www.alliancebank.com.my

“Times are changing. Air travel is now hassle-free. Very soon, customers will be able to make their bookings in the comfort of their own home, or where there is an internet connection through www.airasia.com . We also plan to offer very special fares exclusively on the website,” Tony Fernandes.

Meanwhile, AirAsia is set to beef up its operations to East Malaysia and is currently awaiting approval to initiate flights to Miri in July 2002. AirAsia’s fourth and fifth Boeing 737-300 will be flown in by June and July respectively. The aircrafts will join AirAsia’s existing fleet of three other Boeing 737-300.

AirAsia is Asia’s first low fare no frills ticketless airline. Its fares are divided into tiers and are allocated on a first-come-first served basis, and generally increase as bookings are sold. AirAsia flights are point-to-point, and has 19 flights a week to Kota Kinabalu, 28 flights a week to Kuching, 2 flights a week to Labuan, 7 flights a week to Langkawi, 14 flights a week to Penang and Kota Bharu respectively.

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