Cathay Pacific Airways was today named Asia`s best airline brand for a third-straight year in the Reader`s Digest magazine`s SuperBrands 2002 Survey. SuperBrand winners are selected in a region-wide poll of the magazine`s subscribers.
Readers were asked to both vote for their top brand and rate it according to five brand attributes: quality, value, trustworthiness, image, and having a strong understanding of customers needs. The full survey results will be published in the May issue of Reader`s Digest.
In addition to the Reader`s Digest award, Cathay Pacific was in March this year voted Best Airline in Asia in a global poll of more than four million travellers. That survey was conducted by UK-based consulting firm Skytrax. Cathay Pacific was at the same time voted Best Airline Trans-Pacific and ranked overall as the number-two airline in the world.
Cathay Pacific`s General Manager Corporate Communication Alan Wong said: We are delighted that our efforts to deliver the world`s best airline product and service has been recognised by this prestigious award. On behalf of Cathay Pacific I would like to thank all of our staff, especially our frontline staff, who made winning these awards possible.