SWISS: TV Advertising Spots in Rhaeto-Romansh

22nd Apr 2002

From 21 April onwards, the new SWISS airline will advertise on Televisiun Rumantscha of Swiss TV with spots in the fourth official language of Switzerland. As in the design of its logo, the airline takes this step to demonstrate that it wishes to serve all regions of Switzerland.

The TV spot is part of SWISS`s launch campaign and is broadcast on the Rhaeto-Romansh programmes of SF1. The campaign ends on 30 May this year.



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