INDIANAPOLIS—(BUSINESS WIRE)—April 17, 2002—ATA (American Trans Air, Inc.)(Nasdaq:AMTR) today announced that reservations made online via the Company`s website at ATA.Com rose 57 percent on Monday, April 8, 2002, compared to the record previously achieved in January 2002.
In addition, the number of average bookings per day thus far for the year 2002 is 46 percent higher than the number of average bookings per day for the entire year of 2001. The first two weeks of April have shown significant growth with average bookings for April 1 through April 9, 2002 at 65 percent higher than average bookings for all of 2001. Since the debut of the Company`s online booking engine in 1999, ATA`s online booking growth has risen rapidly month-by-month.
“Our rising numbers are a testament that our customers find using ATA.Com an easy and effective alternative,” said Don Moonjian, ATA Vice President of Marketing. “In addition to the convenience factor, customers are pleased with the many discounts and special incentives ATA offers them when booking airfare via the website.”
ATA frequently offers special discounts to customers who book online. In addition to its “Buy 3, Fly Free” program, which rewards customers who purchase three round-trip airline tickets online with a free travel certificate to any city ATA or Chicago Express (doing business as ATA Connection) serves in the continental U.S. or Puerto Rico (subject to availability and black-out dates), the Company is currently offering specials exclusively through ata.com with its “ATA.Com Sun Sale.” For more information about the “Buy 3, Fly Free” program or the “ATA.Com Sun Sale” visit the Company`s website at www.ata.com.
To make an airline reservation by phone, contact your travel agent or call 1-800-I-FLY-ATA, or en Espanol at 1-800-VUELA-ATA.
Now in its 29th year of operation, ATA is the nation`s 10th largest carrier based on revenue passenger miles flown. ATA offers significant scheduled service from Chicago-Midway and Indianapolis to 40 business and vacation destinations. Stock of the Company`s parent company, Amtran, Inc., is traded on the NASDAQ stock market under the symbol “AMTR.”