THAI Sweeps PATA Gold Awards

Four advertising entries of Thai Airways International Public Company Limited recently won top prizes in the PATA Gold Awards for third consecutive year.

Mr. Tasnai Sudasna, THAI’s Executive Vice President, Commercial, said THAI submitted a selection of advertising work to compete at the 51st PATA Gold Awards. The four entries, which were voted best out of the 24 PATA Gold Awards categories were:
1. Category - Heritage & Culture Suwannaphumi 2002 The Golden Land: Thailand/Cambodia/Laos/Myanmar
2. Category - Travel Advertisement - Electronic Media THAI domestic TV commercial “Sawasdee Andaman”

3. Category - Customer Travel Brochure Royal Orchid Holidays Brochure 2001/02
4. Category - Travel Poster “Smooth as Silk to Myanmar, Laos, Vietnam, and Hong Kong”
THAI won more awards than any other organization in the Asia Pacific region and became the only PATA airline member to obtain the Gold Awards for three consecutive years.
Mr. Peter de Jong, President and CEO, Pacific Asia Travel Association, said that the PATA Gold Awards were recognised as the highest achievement in the travel industry, and THAI has demonstrated remarkable creativity and innovation in the new century.

This year, the competition for each award category was based conducted in various countries for example the travel ad was judged in the United States, the travel poster in Australia, while the culture and brochure categories were judged in Bangkok. “Thai Airways has set an exceptional standard and established itself as a truly leading international company in this region,” added Mr. Peter de Jong.

The PATA Gold Awards presentation will take place at the PATA Annual Conference during 14-17 April in New Delhi, India.