Virgin Atlantic Awards Patriarche Wine Agencies with Contract

After a detailed tender process Virgin Atlantic has appointed Patriarche Wine Agencies as the new supplier to Virgin Atlantic for wines and Champagnes. This contract runs for three years and covers all classes - Upper Class, Premium Economy and Economy. Working with Patriarche, Virgin Atlantic aims to provide a varied and interesting range from across the world which will change regularly particularly for Virgin Atlantic`s award winning Upper Class.

Jenny Groom, Virgin Atlantic`s Inflight Services Manager, commented:
“We have appointed Patriarche because they are a young, dynamic agency who can satisfy our needs worldwide and offer us value for money. We look forward to working closely with them over the next few years”.

Initial selections have been made and are onboard from 8 May, which have been sourced from an extensive and varied range of producers.

Patriarche Wine Agencies, the UK subsidiary of the Burgundy producer Patriarche Pere et Fils, are an established supplier to the duty free markets dealing with several different airlines and cruise ship operators both in Europe and the USA.

Keith Isaac MW, General Manager of Patriarche Wine Agencies commented:“We are delighted to have been chosen by Virgin Atlantic and look forward to working with them. We would also be happy for any agent or producer to put wines forward for consideration.


The initial selections have been made by Virgin Atlantic in conjunction with Keith Isaac MW and include wines from both well-known producers and smaller boutique wineries. These range from chateau bottled Bordeaux, Italian and Chilean estates to a domaine in the Rhone valley which is converting to organic production. Virgin Atlantic will also be offering the opportunity for passengers to buy many of the wines served inflight for UK delivery through