British Airways has made it easier for customers to get the best possible deal when booking flights online with the introduction of a new selling engine. With just one click customers can check availability together with the lowest prices by day, week or month.
The new booking system has a colour-coded calendar which shows the best price for a range of dates, allowing customers to compare prices and make trade-offs between price and schedule.
Tiffany Hall, British Airways Head of UK & Ireland Sales said: “We believe that we are the only website to offer combined availability and fares over a month. The system also looks at all the possible out and back combinations for the chosen dates and helps the customer choose the best one for their needs.”
Once customers have chosen their dates, further colour coded screens guide them through a selection of flights.
The new system means that passengers can now book British Airways’ flights on other sites and search engines via an interactive banner, which links to the availability screen on the British Airways’ site with one click.
Currently customers who book on ba.com receive a £5 online discount.