(NYSE: CAL) launched “The Best Seats in New York” sweepstakes today giving New
Yorkers the chance to win one of 36 prizes including the grand prize of first
class airfare and VIP seats to New York`s finest cultural and sporting events.
This is the first time Continental has combined its many New York sponsorships
into an integrated marketing campaign.
“Continental champions New York City and proudly supports many of its art,
cultural and sporting institutions,” said a Continental Airlines spokesperson.
Continental Airlines is the official airline of Carnegie Hall, Lincoln Center,
New York Philharmonic, Live Broadway, New York Knicks, New York Yankees and
the New York City Marathon.
Continental Airlines will award one grand prize, 10 second and 25 third
prize packages. The grand prize includes four first class tickets, six
nights` hotel accommodations, and two prime seats and VIP experiences at
Carnegie Hall, Lincoln Center, New York Philharmonic, a Broadway show, New York Knicks, New York Yankees and the New York Marathon.
To enter, customers must complete the entry form at available through the
company`s website at continental.com by June 10, 2002. The contest is open to
legal residents of the Continental U.S., 18 years of age and older. Only one
entry per person. Winners will be determined in a random drawing on June 17.
For a complete listing of rules, see continental.com.
Continental Airlines is New York`s largest passenger carrier, flying more
than  million customers a year in and out of the region. With more than
310 daily departures from Newark alone, Continental accounts for more than
60 percent of the airports flights. Continental flies from Newark to
118 domestic and international cities, including frequent non-stops to Europe,
Latin America and Asia.
The carrier also recently opened a new concourse at Newark International
Airport as the centerpiece of $1.4 billion in improvements at the airport,
making it the region`s most convenient and modern facility. The improvements
include a new, 19-gate state of the art terminal, related roadway expansion,
baggage and maintenance facilities, and follows the recent inauguration of
direct train service that enables customers to travel between mid-town
Manhattan and Newark airport in approximately 20 traffic-free minutes for
about one-fourth of the average cab fare.