KLM’s Flying Dutchman (FD) program is celebrating its tenth anniversary with a gift to all its loyal members worldwide. With immediate effect and throughout the anniversary year, FD members automatically benefit from a 10 percent discount on award tickets and award upgrades. The FD award points which are earned by flying or by using the services offered by KLM’s non-airline partners, are now worth more than before.
KLM launched the Flying Dutchman loyalty program on January 1, 1992 to reward its loyal frequent passengers and to provide them with individualized extra service. Initially focused on the market in the Netherlands, the FD program has expanded over the past ten years to provide a loyalty program with a global scope and covering services provided by national and international partners inside and outside the air travel sector.
In the space of the past ten years, the program’s membership has grown from approximately 200,000 in 1992 to the current level of two million. The program welcomed its two millionth member earlier this year. Membership is expected to continue to grow in the coming years along with a further expansion of the services offered and the addition of more non-airline partners.
Throughout 2002 KLM and its Flying Dutchman partners will be organizing a range of promotional activities to give this anniversary year an extra festive character.