Priceline Increases online Presence by 810% in 1 Year

10th Jun 2002

After launching in 1998 with virtually no online marketing presence,
(Nasdaq: PCLN) said that, as a result of its new and existing online alliances and acquisitions, the Company has increased its online presence by 810 percent over the past 12 months and will have an online “reach” of 85 million unique Web users once all the alliances are implemented in coming months. has recently announced an online marketing alliance with
. Prior to this, announced a similar marketing deal with
and said it acquired the trademarks and Internet domain names of also has online marketing alliances with America Online, eBay and Classmates Online.

According to April 2002 Neilsen-NetRatings statistics, these combined Web sites (including had a total of 85 million unduplicated visitors. In April 2001, reached a total of approximately 9 million unduplicated Web visitors to its own site and

Online is a growing marketing vehicle for Today, almost 20 percent of`s travel sales come from its online partner channels. In addition to its major online partnerships, has affiliate relationships with tens of thousands of independent Web sites in the U.S. and in Europe.

“Through these marketing alliances, is able to place its Name Your Own Price(sm) booking engine on several of the most heavily-trafficked Internet sites and some of the Web`s most popular travel buying destinations,” said Brett Keller
,`s Chief Marketing Officer. “We believe that these alliances will enable us in future months to further leverage our deep inventories, transactional technologies and back-office support infrastructure. By reaching the online travel-buying public through these cost-effective channels, we can further maximize our advertising spend.”



Related stories on ITN:

(07/06/2002) Priceline & OneTravel in Travel Marketing Agreement

(06/06/2002) to Purchase Trademarks

(05/06/2002) Launches Name Your Own Price on LastMinuteTravel

(30/05/2002)  Priceline Launches `Name Your Own Price` in Singapore.

(15/05/2002)Priceline to Expand UK Ad Campaign




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