Priceline & OneTravel in Travel Marketing Agreement

7th Jun 2002
(R) (Nasdaq:PCLN) and
today announced a marketing agreement where will build and operate a Name Your Own Price(sm) booking engine on the Web site for airline tickets, hotel rooms and rental cars.
The agreement also calls for some of`s specially negotiated, fixed-price travel deals to be made available to customers. Terms of the deal were not disclosed.

“ is pleased to offer`s Name Your Price(sm) services in addition to our own White Label(R) Fares and other specially negotiated rates,” said Susan Jefferson, vice president of marketing for “This alliance with enables to provide our customers with even more ways to get the absolute best deals in the travel industry.”

“Today`s alliance with makes it possible for to significantly broaden the base of potential travelers we can reach with our money-saving services,” said Chief Marketing Officer Brett Keller
. “It also is a synergistic arrangement, since it teams up two of the Web`s best-known sites for travel deals.”

Related stories on ITN:
(06/06/2002) to Purchase Trademarks

(05/06/2002) Launches Name Your Own Price on LastMinuteTravel




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