Yahoo!, Sabre, and its wholly owned subsidiary, Travelocity, have entered into a long-term strategic alliance.

The new agreement elevates the scope of Travelocity`s current successful relationship with Yahoo! to a major alliance by including an extensive marketing services program, and by making services from Yahoo!`s Enterprise Solutions division available to Sabre. The companies also plan to jointly develop travel solutions for the millions of individuals, travel agents and travel suppliers that rely on the firms` extensive networks.

“This agreement represents a significant commitment of two industry leaders working together to provide increased value to consumers and the travel industry,” said Terry Semel, chairman and chief executive officer, Yahoo!. “Yahoo! is focused on providing the best possible solutions for our clients and partners, and this demonstrates how companies can utilize Yahoo!`s powerful network in order to build and grow their leadership.”

“By building on the strong Travelocity relationship with Yahoo!, Sabre can more broadly market travel and continue delivering value to suppliers and travelers across multiple distribution channels,” said William J. Hannigan, chairman and chief executive officer, Sabre Holdings Corporation.

Travelocity will continue to be the exclusive air, car, and hotel booking engine on Yahoo! Travel. Together, Yahoo! and Travelocity intend to integrate Sabre`s technology and content into Yahoo! Travel. In addition to this arrangement, Yahoo! and Travelocity will share transaction revenue for sales generated through Travelocity`s air, car and hotel booking engine on Yahoo! Travel.

Travelocity plans to work with Yahoo! to develop a comprehensive marketing services program that will feature contextual integration throughout the Yahoo! network via, among other things, traditional online advertising, keyword search, and direct marketing programs.

Sabre plans to work with Yahoo!`s Enterprise Solutions division, in order to develop broadcast and business communications solutions to support Sabre`s network of 7,000 worldwide employees and 250,000 individual travel agents, and to jointly develop new travel solutions that are expected to be announced at a later date.

 

——-