The LastMinuteTravel(R) Network and priceline.com
(Nasdaq: PCLN) has announced an exclusive partnership through which priceline.com will offer Name Your Own Price(SM) last-minute travel services on LastMinuteTravel for leisure airline tickets, hotel rooms, rental cars and other vacation offerings.
Priceline.com`s service, which launches later this month, joins the millions of published last-minute deals already available on LastMinuteTravel.com(R)
and Last Minute Travel on AOL.
Under the agreement, customers visiting LastMinuteTravel.com will be able to check both the published last-minute offers for airlines, vacation specials, hotels and rental cars, or they can elect to use priceline.com`s Name Your Own Price(SM) services.
The new Name Your Own Price(SM) option will give LastMinuteTravel.com customers full access to priceline.com`s complete lineup of over 30 major U.S. and international airlines, 8,000 hotel properties in the U.S., Europe, Canada, Mexico and the Caribbean, and all five of the largest rental car companies in the U.S. Financial terms of the agreement were not disclosed.
“By partnering with priceline.com, LastMinuteTravel will be able to offer our customers a full range of last-minute travel bargains to meet all their travel needs,” said Alan Greenberg, Chairman and CEO of The LastMinuteTravel(R) Network. “In addition to the millions of published-price discounts we offer, flexible customers will be able to select priceline.com`s Name Your Own Price option for potentially even deeper savings.”
“A significant segment of priceline.com`s business is in the last-minute travel market, so we are very excited about the synergies present in this alliance with LastMinuteTravel,” said Brett Keller, chief marketing officer of priceline.com. “We are also pleased to partner with one of the marquee names in the discount travel space.”
Related stories on ITN:
(30/05/2002) Priceline Launches `Name Your Own Price` in Singapore.
(14/03/2002) Priceline to Operate in Hong Kong
(01/02/2002) Priceline to Expand `Name Your Own Price` Service