ATA (American Trans Air, Inc. NASDAQ: AMTR) today announced that it has contracted with Datalex, a provider of technology solutions for the global travel and transportation industry, a new booking engine - Datalex BookIt! CONSUMER.
This new booking engine, which is currently used for the carrier`s website, ATA.Com
, provides ATA customers with efficient, convenient access when booking travel online. ATA has also contracted with SBC Ameritech to host the website, enabling faster customer response time. The new booking engine has been in place since May 24, 2002.
and SBC Ameritech will improve and streamline processes for customers booking their travel online as well as benefit ATA by lowering the operating costs associated with ATA.Com. In addition, ATA has complete control of the look and feel of ATA.Com, allowing the Carrier to update and make changes to improve service to its customers.
“Although ATA.Com will look the same, our customers will find this new booking engine fast and convenient allowing them to speed through the process of purchasing tickets online,” said Don Moonjian, ATA Vice President of Marketing. “Not only is this new system extremely user-friendly, but ATA can now make necessary updates to enhance the functionality of the site as needed.”
“The combination of ATA, Datalex and SBC Ameritech will enable ATA to take Internet sales to a higher level to best compete with other direct major airline sites in the country,” said Bob Ellison, ATA`s Director of E-Business and Network Services. “With Datelex and SBC, we`ve utilized the services of the top performer of all airline software suppliers and the premier Internet hosting provider in the country.”
“Datalex is proud to be involved and associated with the implementation of ATA`s e-business strategy,” said Jim Crawford, Vice President of Sales, Americas for Datalex. “As a major carrier renowned for quality and customer service, ATA`s decision to utilize the technology framework developed by Datalex will encourage advanced innovations and efficiencies, resulting in even greater benefits for their millions of passengers.”