Four Seasons Selects chinadotcom Group Marketing Solutions

30th May 2002

chinadotcom corporation, a
leading integrated Internet company in Asia, today announced that its e-
solutions arm, Ion Global, Asia`s leading e-business integrator, has been
appointed by Four Seasons Hotel Singapore as its integrated marketing partner
to combine offline and online marketing channels to communicate with the
hotel`s loyal customer base and to reach new customers. 
Ion Global was
selected based on its extensive travel industry experience, established
methodology and focus on results.  This engagement also incorporates the
“expresso” technology product developed by MEZZO Marketing, the e-marketing
arm of chinadotcom, further demonstrating the synergies within the chinadotcom
group of companies.
Ion Global has already started work for Four Seasons Hotel Singapore to
develop a customer-centric approach to marketing which builds consumer
intelligence to generate incremental sales, while deepening relationships with
patrons and lowers sales and marketing costs.  The value proposition involves
strategy, creative, content, database and HTML development and incorporates
the e-marketing infrastructure resources of MEZZO Marketing.  Ion Global`s
first integrated marketing campaign resulted in the addition of 6,000 names to
Four Season Singapore`s database.
“Our team set out to demonstrate to Four Seasons Hotel Singapore that
there were other, more cost-effective ways of reaching new customers,” said
Jon Winslow, Chief Operating Officer of Ion Global.  “Although Ion Global`s
marketing offering is only one part of our business, it remains a good entry
point for us to engage clients since it provides an opportunity to showcase
real results in a short time period.”
Winslow added, “Our ease and ability to work with companies within the
chinadotcom group can pose real benefits to our clients in the form of cost
savings and operational efficiencies.  We are pleased to have been able to
take advantage of this synergy for Four Seasons Hotel Singapore.”
Related stories on ITN:

(07/12/2001) chinadotcom Launches Powerhotel


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