South African Airways Selects Datalex for Booking Technology

Datalex (ISE: DLE), a leading provider of technology solutions for the global travel industry, announced today that it has signed an agreement with South African Airways enabling them to sell their products and services via a network of independent travel portals using Datalex booking technology.

M-Web, the largest consumer portal in South Africa, is the first site to partner with SAA on this venture, providing M-Web users services and special on-line exclusive access to all South African Airways worldwide fares.
“Using this model, South African Airways will extend their reach to new consumer markets, while enhancing the level of service to their existing customers,” said Aidan Brogan, VP International Sales, Datalex. “Our booking technology, which powers South African Airways own Web site,
, is designed to support multiple storefronts and to enable this co-branding capability with other portals.”

M-Web is the first of many independent consumer portals that will partner with South African Airways to offer their products and services in the coming months. The Datalex BookIt! CONSUMER booking engine offers a cost effective alternative solution for these portals to provide their own consumer online reservations system without the financial or technological commitments associated with implementing their own booking technology.

“This new relationship forms part of our continued efforts towards excellent customer service and providing our passengers with modern technology and products. We are excited about this new venture that promises service excellence to our passengers,” said André Viljoen, SAA President and CEO.