Newly Designed Utilises Totality

American Airlines announced the successful launch of its redesigned Web site, AA.comå®, which uses Totality Corp.å‘s e-business infrastructure services å- including hardware and software deployment å- to enable optimal site performance and operational efficiencies.

“The redesign of was a large-scale project involving a number of new applications and the integration of many technologies, ” said Scott Hyden, managing director of interactive marketing for American. “We look to Totality to provide reliable management of our complex site operations, as well as to help monitor our applications and maintain our infrastructure.”

As the world`s largest airline, AA has a large number of loyal customers who make
one of the busiest sites on the Web. The new platform provides customers with a more personalized online experience that is capable of supporting an ever-growing customer base.

“Totality is very pleased to have worked with AA to design and launch its next generation Web site,” said Michael Carrier, Totality CTO and acting CEO. “AA is an ideal site for us to be managing. The high traffic needs to handle and the site’s constant need to outperform, truly makes use of all of Totality’s site management services and expertise, from monitoring to problem resolution and change management.”

Related stories on ITN:

(19/04/2002) American Airlines Delivers Enhanced


(07/02/2002) Record Hits for AA.COM

(06/02/2002) Posts Record One Million Site Visitors on 2 Consecutive Days

To view an exclusive interview with Scott Hyden, Product Marketing Managing Director click here