Priceline to Expand UK Ad Campaign
(R) (Nasdaq: PCLN)
has announced that it is expanding its use of world-famous actor and longtime celebrity spokesman William Shatner to include a new advertising
campaign /news_display.asp?id=3865launched Monday
in the UK.

The ad campaign is`s second new marketing
initiative this week.
On Monday, announced the U.S. launch of a new Name Your Own
Price(sm) service that enables consumers to customize their own vacation

The UK radio spots featuring Shatner and his sidekick, the priceline Super
Computer, promote, the London-based Internet service that sells
leisure airline tickets, hotel rooms and rental cars. is
majority-owned by

The advertisements, which were produced in-house, build on the “I Think,
Therefore I Save” radio campaign currently running in the U.S.
“William Shatner is as much a fixture in UK households as he is in the U.S.,”
said Chief Marketing Officer Brett Keller. “We`re delighted to
bring his instantly recognizable persona to the UK media in this fun, exciting
new advertising campaign.”

Related stories on ITN:

(13/05/2002) Targets the UK with Ad Campaign