Atinera goes Sky High with Moguls Contract

15th May 2002

has signed Moguls Mountain Travel, a Boulder, Colorado-based operator of innovative mountain sports tours around the world.

Moguls Mountain Travel
will use the hosted Atinera solution to create and deliver reservation, inventory and distribution processes for its wide range of ski vacations, custom packages and group programs to the Western United States, Canada, Europe, South America and New Zealand.

Atinera’s hosted solution enables Moguls to take advantage of Contour®, the enterprise travel management platform from Fourth Dimension Software, without the upfront capital investment and ongoing specialist resources typically required for such technology. Moguls will package net and published air fares with hotels and resort properties, travel insurance, ski lift tickets and other ground components and achieve marked efficiency gains through back-office automation and electronic distribution. Atinera houses and maintains the technology infrastructure from its Seattle-based data center and provides experienced staff to implement and monitor the software. Atinera’s pay-per-transaction pricing model also keeps Moguls’ technology costs in line with the seasonal nature of its ski vacations business.

Moguls has marketing and distribution partnerships in place with a wide variety of leading snow sports websites, including,, and, and plans to utilize the Atinera solution to enable online booking for its ski and snowboard vacation product.

“We are very excited about the Atinera solution. Atinera’s hosted service model and transaction-based pricing has made industry-leading technology accessible for our business. We expect it to make Moguls far more operationally efficient and effective and take us to a new level of success,” said Bruce Rosard, President and CEO of Moguls Mountain Travel. “And the experience, expertise and professionalism of the Atinera staff have demonstrated Atinera’s commitment to be not just our technology vendor, but also a long-term business partner.”


“We are proud to announce Moguls Mountain Travel, a leader in the ski travel industry, as our newest customer,” said Joe Exum
, General Manager, Atinera Americas. “The rich system capabilities and per-transaction pricing options make Atinera an ideal partner for this segment of tour industry, with its complex product requirements and strong seasonal fluctuations. With the Atinera solution, Moguls will be able to focus more on their core business of servicing their customers while benefiting from world-class technology at a cost structure that fits their business. We look forward to a long and successful partnership with Moguls Mountain Travel and the broader ski and adventure tour operator community.”

Related stories on ITN:

(22/03/2002) Qatar Selects Atinera Solution for Leisure Brands



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