has launched WorldResults, a complete suite of online marketing tools including distribution, management and demand generation programs.
Properties use WorldResults expanded products and services to drive reservations through increased traffic and real-time inventory management.
“Properties look for new and easy ways to market and sell inventory, both on and offline,” said Don Smith, vice president of sales of WorldRes. “With WorldResults, WorldRes properties increase brand recognition, reservation numbers and gain a holistic view of electronic inventory distribution. WorldResults is the first full suite of products and services that offer a variety of options to properties.”
“By 2005, we expect more than 50 percent of our revenue to come from online sales and partnerships,” said Andy Thomas, corporate director of market development of The Evans Group. “With WorldRes and WorldResults, we easily manage multiple distribution arms and clearly understand our best online customers. In conjunction with WorldRes, we build package deals and promotions to further segment and target our customer base.”
Related stories on ITN:
(16/04/2002) BookingCenter and WorldRes.com Partnership