, the all-in-one Canadian travel resource, today announced a partnership with the Californian travel service SideStep
Through this partnership Airlines.ca will become a supplier of travel products for SideStep. Airlines.ca ‘s fares will be made available on SideStep`s award-winning travel search tool and will help to better answer the needs of its Canadians users.
Winner of the Forbes “Best of the Web” award, SideStep has been recognized by both consumers and the press as the most comprehensive, easy-to-use source for the Web’s best travel deals. Airlines.ca offers an extensive array of net fares from carriers large and small. Through this partnership, SideStep will include discounted fares from Airlines.ca in its popular flight search service. Airlines.ca, in turn, will actively promote a specially tailored version of SideStep to its customers.
SideStep allows its users to search 130 sites at once for the best travel deals and to compare the prices side-by-side with Expedia, Travelocity, Airlines.ca and other popular online travel agencies. Internet do not have to shop on several web sites anymore to find the best deals; SideStep will search the best price for them and take them directly to the site.
“Not only does SideStep expand our sales reach, its persistent desktop presence provides us with an important competitive advantage,” said Yoav Cohen, founder and CEO of Airlines.ca. “Airlines.ca will actively market our new, customized edition of SideStep to our customers,” Cohen explained. “If these customers visit other online agencies when making their travel plans, SideStep will display our flight options alongside these sites. We’re confident that our extensive assortment of dynamically priced net fares positions us well against sites like Travelocity.ca and Expedia.ca. With SideStep, we can go head-to-head with these companies as we battle for market share.”
“Our partnership with Airlines.ca enables us to bring an even deeper set of net fares to SideStep users in Canada, the U.S., and abroad,” said Brian Barth, SideStep’s CEO. “We’re also pleased to be able to provide Airlines.ca with a competitive edge as it takes on its Canadian opponents. By vigorously marketing their customized edition of SideStep, Airlines.ca will maximize the frequency with which it can bid for the business of Canadian travel buyers.”
The SideStep engine is available for free through the SideStep Web site (www.sidestep.com
) and will soon be available from Airlines.ca.
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