Targets the UK with Ad Campaign.

13th May 2002

advertisements built a cult following, drew rave reviews from the ad trades, were parodied on US prime time show Saturday Night Live - and built one of the biggest Internet brands in the US.
Now, world-famous actor and acclaimed celebrity spokesman William Shatner is taking his pitch to the UK.
The UK campaign follows on the success that Shatner`s involvement has had in building the brand. In the US, a series of ads featuring Shatner - where he sang specially adapted versions of classic hit songs like “We Gotta Get Out Of This Place” and “Two Tickets To Paradise” - quickly became cult classics and were instrumental in propelling Priceline to household-name status.

Commenting on the choice of Shatner to front the ads, Brett Keller,`s chief marketing officer, said: “William Shatner is as much a fixture in UK households as he is in the U.S. We`re delighted to bring his instantly recognisable persona to the UK media in this fun, exciting new advertising campaign.”

The campaign will begin with a series of radio commercials where Shatner and his new sidekick - the priceline Super Computer - will highlight how travellers can use`s Name Your Own Price services to save money on flights, car hire and hotel rooms. The ads feature the new strapline `I think, therefore I save`.





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