Lufthansa to Build Online Presence in Latin America

 


Despegar.com Inc.,

the leading travel Web
site for Spanish and Portuguese users, announced today that Lufthansa

has
chosen Despegar as its online travel partner for Latin America. 
This
relationship includes a communication, product promotion and marketing program
focused on increasing Lufthansa`s sales in the region.  As part of the
integrated marketing efforts, Despegar`s sites in Latin America will feature
special fares for Lufthansa flights.
  “When we decided to look for a partner for Latin America, we chose
Despegar based on its clear leadership as an online sales channel, and also
due to its unrivaled brand, user base, customer service and understanding of
local markets,” said Ruediger Stump, Lufthansa`s General Manager for Latin
America and the Caribbean.
 
“This broad agreement with Lufthansa, underscores the strength and
potential of online Travel in Latin America and the leadership Despegar has
been able to secure in the region,” said Christian Vilate, VP of Leisure
Travel and Co-founder of Despegar.com.  “Combined with our other exclusive
partnerships with the leading Internet players, and top travel suppliers, this
agreement is a key building block for Despegar`s growth strategy fueled by the
offering of high-quality products at unbeatable rates for the Latin American
travelers.”

 
Related stories on ITN:

(02/06/2001) Lufthansa Site Upgrades

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(17/07/2001) Lufthansa Alliance With Travelocity.


(23/05/2001) Lufthansa m-Barqs On Wireless Check-In Project


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