Relaunches Full-Service Leisure Travel Web Site with $40M Campaign

30th Apr 2002

A new, more customizable has been unveiled to Americans through a more than $40 million multi-media national advertising campaign by Trip Network, Inc., an independent affiliate of Cendant Corp. (NYSE: CD).

With the help of extensive consumer research,
has been rebuilt as a full-service leisure travel Web site with round-the-clock access to live travel professionals. The new provides value-minded consumers one easy location to research, plan and purchase their every trip, no matter when or where they are going.

At, travelers can find a wide range of discounted travel offerings, including unpublished airfares at savings of up to 40 percent. also offers significant discounts on first-class weekly resort accommodations through Cendant-affiliated RCI Holiday Network, cruises, and last-minute vacation packages—all up to 60 percent off published rates. In addition, is connected to the same booking systems used by travel agents, granting access to published rates on more than 500 airlines, 30 rental car companies, and 50,000 hotel properties. also provides travelers with a vast array of resources to help tailor each and every trip, based on personal preferences and interests. also helps online customers find new and interesting destinations with`s “Trip Coach,” which recommends relevant locations based on a traveler`s individual preferences, and selection from categorized travel profiles, including such classifications as Sports Enthusiast, Family Traveler, Culture Connoisseur, and Sight Seeker.

“At, we know that people are as different as the trips they take, and we provide the inventory, technology and personal services to help leisure travelers plan and book every trip, regardless of when, where and with whom they`re traveling,” said Jacob Stepan
, chief operating officer of Trip Network, Inc., which operates “We`re working hard to build strong relationships with our customers as part of our long-term commitment to be the most-responsive travel site on the Web.”
The new includes advanced search and book options that help travelers locate the best-suited flights, matching their specifications for a preferred airline, class of service, passenger type, number of acceptable connections, seat preference, and multi-city ticket options.

“As an affiliate of Cendant, Trip Network, Inc. benefits from Cendant`s family of travel brands, long-term supplier relationships, and unique media and marketing partnerships, which will only expand`s portfolio and features over the long-term,” said Sam E. Galeotos, chairman of Trip Network, Inc., and CEO of Cendant`s Strategic Distribution and Travel Services Group. “ rounds out Cendant`s travel distribution initiative by creating a major online leisure travel portal with offline strength, that not only serves consumers, but also Cendant`s travel partners by helping us to move supplier market share through new and expanded marketing partnerships—an important proposition during this transitional period in the travel industry.”
To propel the new into the online arena, Trip Network, Inc. has launched an aggressive national advertising campaign today entitled “Portraits.” Created by Grey Advertising`s New York office, it features television, radio, print, and online ads with the slogan “There`s Only One You.” The campaign highlights`s ability to connect with individual users by offering a wide and unique product offering, great deals, and personalized results based on specific budgets, schedules, and interests.


“Our advertising campaign is built on one simple, but profound fact, which also drives our business goals,” said Evans Gebhardt
, chief marketing officer of Trip Network, Inc. “that for individual travelers, the most important trip in the world is theirs. At we respect each customer`s personal needs, and that`s why we`re telling consumers with confidence that no matter who you are—at, `It`s Your Trip.`”
To celebrate its launch, is offering customers who purchase an airline ticket on the site from April 30 through May 13 an opportunity to win one of 10 free tickets being given away per day, provided by US Airways. The “Book Your Trip and You Can Win a Trip” sweepstakes rules are available at is also offering an additional 10 percent off select airfares, available through May 6. is also participating in NBC`s special 75th Anniversary`s “Watch and Win” nationwide radio contest promoting the network`s May 5 anniversary special. will provide the top 25 grand-prize winners with airfare for two to Hollywood.

Related stories on ITN:

(30/01/2002) New Version from Trip Network.

(29/01/2002) Portal to be Relaunched by Cendant



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