Bayliner, Maxum and Trophy boats are kicking off the boating season in a big way with their new “Go Boating USA!” Web site and boat shows held around the U.S.
The “Go Boating USA!” promotion is a campaign that combines targeted direct mail, customized e-mail, and local TV/radio media buys with downloadable coupons to reach current and potential boat owners. By logging on to goboatingusa.com, they can view the featured models, find the location of a “Go Boating USA!” boat show near them, contact their local dealer and print out a coupon. Instantly.
Participating dealers will be hosting “Go Boating USA!” boat shows at outdoor locations in selected markets around the country. Dates and locations of these dealer boat show events will be posted at goboatingusa.com as they are confirmed. “The `Go Boating USA!` campaign is truly one-to-one marketing,” said Craig Dixon, director of marketing. “We are partnering with our dealers to reach approximately 2,000,000 consumers in a personalized, very user-friendly way, and giving them a great reason to make their next purchase a Bayliner, Maxum or Trophy boat. This progressive marketing approach will reach consumers who have indicated an interest in boating and connect them to their local dealer.” Dixon also said, “We have found over the years that targeting interested consumers using our extensive database provides better service to the consumer and produces significantly better results for our dealers than the traditional marketing approach.”