Travelocity to launch Mexico package line

Travelocity
this summer will launch a Mexico package product line, giving Mexico the distinction of being the first international destination sold by the online travel firm.

The announcement was made by Terry Jones
, Travelocity`s chief executive officer, during the Tianguis Turistico annual conference here.


Jones said 2.6 million U.S. customers last year searched for air fare to Mexico on Travelocity, making it one of the firm`s most sought after international destinations.


Ross Mantione, vice president, partner marketing alliances, said company officials are on a “fact finding” mission in Mexico to determine the “level of hotel rates, room availability and quality of hotel product” in the country.


Mantione said Travelocity expects to have details of its product line within a month and that Travelocity initially will offer Mexico`s beach destinations, including Cancun, the Riviera Maya, Acapulco, Puerto Vallarta, Ixtapa, Los Cabos and Mazatlan, among other places.

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He said the company plans to offer a broader product within a year.


Mexico will be new to Travelocity, but not to Site 59, which Travelocity recently acquired.

Bryan Estep, Site 59
regional director, said about half of the firm`s international business is to Mexico, which the company began selling a little more than a year ago.


Related stories on ITN:

(27/02/2002) Travelocity Acquires Site59.

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