Asiatravelmart Wins Information and Communication Technology Award was recently awarded the coveted Multimedia Super Corridor (MSC) Asia Pacific Information and Communication Technology Award for “Best E-Commerce Interactive Marketing Innovations”.

The Award was presented to Asiatravelmart Sdn Bhd for its innovative and highly resourceful ePartner Program. Clinching one of the 13 Awards that were given out by the MSC, Asiatravelmart Sdn Bhd was recognised for its outstanding achievement and contribution to the development of information and communication technology in Malaysia. The marketing partnership programme proved to be a winner with the judges because of its extremely innovative and interactive marketing features.

The ePartner Program was initially developed by Asiatravelmart Sdn Bhd for its B2C website,, to empower a full and complete range of travel services by linking its online travel reservation services to any existing website and personal homepage. This unique link enables any website to offer online travel e-commerce services via`s Internet booking engine.

Alex Kong, chairman of AFOOFA Inc. said, “we are very honoured and delighted to be recognised for our expertise in delivering the best e-programme for the travel market. This will definitely spur us further to generate even more creative travel technology tools for our partners and customers alike.” Mr. Kong is also chief executive officer of Asiatravelmart Sdn Bhd.

The ePartner Program has already earned itself the “Visa Award for the Best Business-to-Business e-Commerce site”, which was at the Business Online and Visa Asian Internet Awards in 2001. Within the first few months of implementation, the ePartner Program carried a 7000-member listing including LycosAsia, and