Expedia Integrates Alaska Airlines Web Specials

16th Apr 2002

As of yesterday, consumers can now find and book more deeply discounted fares than ever before with the addition of Alaska Airlines Web Specials
to the Expedia.com site.
Expedia`s Expert Searching and Pricing (ESP) platform allows the Alaska Airlines Web Specials to be integrated into the Expedia.com flight search path, enabling consumers to compare them with other available fares and providing even more choice and control in trip planning.

“Our expanded marketing and financial relationship with Alaska Airlines gives Expedia access to all Alaska Airlines Web Specials airfares,?h said Dhiren Fonseca, vice president, sales and revenue management, transportation for Expedia, Inc. ?gThis agreement extends our reach to a greater number of customers and will enable more people to experience our award winning service,?h said Steve Jarvis, Alaska Airlines` staff vice president of e-commerce.


Related stories on ITN:

Expedia`s WWTE Partners With Alaska Airlines Site.




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