Points.com has announced a formal Strategic Distribution Alliance with Sabre whereby Points.com`s technology solutions will be marketed to travel providers and loyalty programs internationally by Sabre.
A growing portfolio of Points.com solutions includes the pointspurchase, pointsxchange and pointscorporate solutions. Points.com solutions sold through the alliance will be co-branded as “powered by Points.com”. Sabre will primarily focus on international markets, working with Points.com`s business development team, which has traditionally focused on the North American marketplace. With operations in 45 countries, the Sabre marketing network has global reach and established relationships with major travel providers worldwide.

Sabre and Points.com will share revenue associated with the sale of the Points.com solutions, and Points.com will manage the development and implementation of all Points.com solutions.

“There are over 100 frequent flyer and guest programs worldwide and hundreds of millions of frequent flyer accounts worldwide,” said Points.com CEO Rob MacLean. “With annual growth rates for loyalty programs in the double digits, the opportunities for Points.com, and for our new alliance with Sabre, are exciting.”

The agreement builds on an existing relationship between Points.com and Sabre. In November 2001, the two companies announced an agreement that allowed travellers using the Sabre Virtually There electronic itinerary system and portal Web site to exchange points or miles from one Points.com loyalty program partner account into another.

Related stories on ITN:
(27/11/2001) Groundbreaking Points Exchange System from Sabre Virtually There & Points.com

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