Away.com has acquired New York-based GORP.com (Great Outdoor Recreation Pages), a leading Web site dedicated to outdoor recreation and adventure travel.
Recently named one of the top 50 Internet sites by Time magazine, GORP.com becomes part of The Away.com Network, which includes Away.com, Outside Online (the Web site of Outside magazine), and AdventurousTraveler.com. This acquisition establishes the clear leader in the online active travel and outdoor lifestyle markets and will propel Away.com to profitability by the end of the second quarter of 2002. The combined company will boast over 500,000 pages of online travel articles and suggestions, a full-service call center with over 30 years experience in booking active vacations, and access to the world`s largest network of specialty travel suppliers. The combination of these two leading sites has created a category killer in the active travel market.
With 2 million registered users, 12 million monthly page views, and over 2 million monthly unique users, the combined network greatly expands the reach of its advertisers and strategic partners to the highly sought after active travel demographic. The active travel consumer tends to be educated, wealthy, and spends a large percentage of their disposable income on travel.
According to a recent Outside Online/Away.com survey, over 85% of active travelers plan to travel as much or more this year than last, despite the events of September 11th.