Hotel Reservations Network launched a new Web brand, Hotels.com, which it will heavily promote in a series of TV, print, radio and billboard ads around the country.
Users will be able to book hotels, vacation rentals, condominiums, timeshares and other lodging via the Web site or through HRNs new toll-free number, (800) 2-HOTELS.
The brand will be introduced in New York via electronic ads on the Panasonic Ultravision billboard in Times Square, as well as on billboard ads on more than 100 taxis in the city.
The campaign also will include national
TV ads in major markets like New York, Los Angeles, San Francisco and Dallas, as well as on cable channels like USA, CNN, MSNBC, FOX News and the Travel Channel.
The print campaign will include many major newspapers and magazines, and radio ads will run in key markets like Chicago, Miami, Fort Lauderdale and Washington.
The campaign will carry the tagline: “Hotels.com—The Best Prices at The Best Places…Guaranteed!”