Travelocity Cruise Sales Up 100%

20th Mar 2002

Propelled by its first $1 million cruise booking day and new industry-leading technology, Inc. (Nasdaq: TVLY) - the most popular travel site on the Web - reported today that cruise sales have increased more than 100 percent in the first two months of 2002.
These milestones further position as one of the largest sellers of cruises anywhere and the leading online cruise brand.
In addition, industry analyst firm PhocusWright issued a Jan. 17, 2002 research briefing stating: “A nine-month technology effort - that features views of all public rooms on ships and a self guided tour on deck - should keep Travelocity on top of all online travel services in terms of cruise sales.” compared January and February sales in 2001 to sales during the same months of this year and found online bookings have grown much faster than telephone-based sales, with online sales increasing by 126 percent versus a 91 percent increase for telephone-based bookings.

“We achieved this growth and the million-dollar-day milestone because consumers find has the tools and information they need to make an informed cruise buying decision,” said Chris McAndrews
,`s senior vice president for leisure travel and partner marketing. “Our customers get itinerary recommendations through our exclusive Cruise Expert tool, take virtual tours of ships to preview public rooms and select their preferred cabin, and review in-depth, multimedia descriptions of ports of call—all powerful features that practically let you set sail before ever boarding a cruise ship.”`s growth and commitment to caring for the customer online or offline has strengthened the company`s partnerships with all of the major cruise lines.


“ continues to be one of our fastest growing producers,” said Dan Hanrahan, senior vice president of sales and marketing for Royal Caribbean Cruise Lines. “We are excited about the number of first time cruisers they are introducing to Royal Caribbean. is an outstanding partner.”

With 100 percent of its cruise products fully bookable online, as well as seamless booking functionality that allows consumers to book cruise, flight, hotel and all other travel in one transaction, has led the industry in automating cruise bookings.`s cruise section offers members access to a variety of cruise lines and the most comprehensive information on each ship. Whether travelers are searching by destination, length or specific cruise lines,`s sophisticated booking resources - backed by experienced leisure travel representatives whom members can call - make planning a cruise vacation easy and fun even for the first- time cruiser.

Related stories on ITN:

(29/01/2002) Launches Biggest Ever Cruise Sale

(24/01/2002) Revolutionary Cruise Shopping From Travelocity
(12/01/2002) Travelocity Enters The Cruise Market



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