Canadian Airlines Offers First Multilingual Web Site in Canada

With the addition of three Asian languages to
its already bilingual web site, Canadian Airlines has become the first airline
in Canada to offer multilingual services to customers online at
Japanese, traditional Chinese and simplified Chinese have been added to
the web site, providing access in those languages to corporate information,
product and service highlights and the Canadian Plus program.  Interactive
services in the three languages, including online booking, will be added to
the network in the coming months.
``Enhancing communication with customers by adding these languages is an
integral part of our strategy to aggressively expand our Asian routes and
customer base,’’ said Gord Kukec, Vice-President, Customer Technology.
Customers can access the Japanese and Chinese portions of the site with a
browser equipped to read double-byte characters. Clicking the icon located on
the right side of Canadian Airlines’ web site homepage provides quick and easy
access to the service.
Canadian Airlines is a founding member of the oneworld(TM) alliance made
up of the world’s leading airlines: American Airlines, British Airways, Cathay
Pacific, Qantas Airways, and in the fall of 1999, Finnair and Iberia.  With
its partners, Canadian Airlines serves over 300 North American destinations
and more than 600 worldwidle, including over 80 flights weekly between Canada
and Asia, many through its expanded Vancouver Hub.