VIP International Corporation, one of the
world`s largest reservation service providers, purchased the assets of
UK-based HotelWorld Global from Associated Newspapers Group.
purchase, VIP International increases its global portfolio of 2000 hotels by
16 per cent. HotelWorld Global is the trading name of Associated Electronic
Hotel Services Limited.
“This acquisition is part of VIP International`s strategy to add value to
our clients and shareholders,” said Kelly Blake, president of VIP
International Corporation. “The purchase of HotelWorld`s assets, and the
addition of the 326 hotels throughout Europe to VIP International`s
portfolio, provides VIP International with an increased presence in the
lucrative European travel and tourism market.”
“We believe there is a strong niche for a reservation services company that
provides the level of service we have consistently provided for our clients,
and we are confident that this will help our future marketing plans in
Europe,” added Rita Emmer, vice president of sales for VIP International.
The majority of VIP International`s new hotel clients are located in the
United Kingdom, the Republic of Ireland, France, Spain, Poland and Cyprus.
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