Amadeus Renews Partnership with Thai Airlines

Amadeus Asia Limited, the regional headquarters of Amadeus Global Distribution System S.A., a leading global distribution system (GDS) and travel industry technology provider, today announced that Thai Airways International
(THAI) has agreed to extend its longstanding relationship with Amadeus.

The decision to extend the Amadeus Partner Agreement, which was initially signed on 1 March 1992, was made in response to a proposal submitted by a working group, chaired by Dr. Vichit Suraphongchai (Member of the Board of Directors, THAI) to oversee the contract signing process with Amadeus.

Under the agreement, THAI will continue to use the Amadeus sales system in its own offices, both in Thailand and around the world. Over 100 airlines use this Amadeus solution, including most of THAI`s partner airlines in the STAR Alliance (i.e. Austrian, bmi british midland, Lauda, Lufthansa, SAS, Tyrolean, Varig). With this solution, only offered by Amadeus, THAI offices use the same reservation and sales system as most travel agencies in Thailand and other important markets around the world, which greatly improves commercial penetration of the travel marketplace.  As an Amadeus System User, THAI can also coordinate more fluidly with its Star Alliance partners as they share a single sales system. The latest customer for this solution is British Airways, which began using Amadeus on 50,000 terminals in sales offices worldwide on 24 February 2002. 

Under separate agreements with Amadeus, THAI uses the system to distribute its products to travel agencies and other airline sales offices in 200 markets, giving THAI a geographic sales reach unmatched by any other GDS. 

THAI and Amadeus are also partners in THAI Amadeus South East Asia Ltd, which distributes Amadeus to travel agents in the Kingdom of Thailand and also in the markets for which the Kingdom is a regional centre: Laos, Cambodia, Vietnam and Myanmar. 


According to THAI`s public announcement, made following its 28 February 2002
Board meeting, Amadeus has continued to develop and improve to accommodate the rapid growth of technology in today`s world.  Airlines around the World have also adopted the system within their operations, with the latest being British Airways
and Qantas
. The Amadeus system places special emphasis on customers, which serves airline strategies and is in the best interests of the company.”

“Amadeus is very satisfied with the decision of THAI to renew and further evolve our long-standing partnership,” stated Mr. David Brett, Vice President, Amadeus Asia Limited. For the past ten years, Amadeus has maintained an agreement with THAI to provide distribution, IT and e-commerce services in an effort to help the airline lower costs, improve yield revenue and build stronger customer relations,” Brett added. 

During the last 10 years of partnership, both companies have invested significant effort and resources ensuring that both THAI and the Thai travel industry benefit from the most advanced travel distribution technology. The renewal of our agreement will allow us to build upon what has already been achieved and to continue to deliver state of the art products and services which THAI requires as a leading international airline,” Brett continued.

“As the recognised global leader in advanced technology solutions for the travel industry, Amadeus intends to further invest in enhancing and expanding the role of its Asia-Pacific regional headquarters, in Bangkok.  Amadeus therefore not only welcomes the opportunity to continue working closely with THAI in the future, but is grateful for THAI`s continued support and trust in Amadeus,” Brett concluded.

Mark Lewsey
, Amadeus`s UK Director of Marketing added, “The renewal of the contract with THAI further reinforces the extent of our international capabilities.  We are committed to building long-term relationships with all of our clients to provide them with business solutions for their sales and distribution systems that are at the cutting-edge of technology.”