Datalex (NASDAQ: DLEX; ISE: DLE), a leading provider of technology solutions for the global travel industry, today announced that the company has acquired 100% ownership of US-based Yatra Corporation, a developer of online corporate travel management solutions. Datalex initially took a fifty percent holding in Yatra in November 2000.
Effective immediately, the agreement will result in a closer integration of Yatra`s capabilities and expertise with Datalex`s global operations. The Yatra corporate solution
is built on Datalex`s BookIt! MATRIX the core Datalex technology component that provides the integration infrastructure to Datalex`s suite of travel solutions.
The new merged entity will allow Datalex to take best advantage of the self-booking and corporate travel management marketplace with its unique offering designed to optimize travel procurement. Yatra`s patented technology, known as Cognizer is a rules-based reasoning engine that can mesh more than 50 factors at the time of booking, producing itineraries that vary depending on the type of traveller and the purpose of the trip. Cognizer can also weigh itineraries based on a comparison of traveller profiles and corporate policies.
“Today`s announcement provides Datalex additional resources and expertise to continue building and enhancing our flexible, open infrastructure supplied to customers through BookIt! MATRIX,” said Neil Beck
, Datalex CEO. “The expertise and experience of the Yatra team is an important addition to the Datalex family as we deliver on our commitment to develop new channels and provide added value to existing clients.”
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(14/11/2000) Datalex and Yatra Partner to Redefine Corporate Travel Management