Amadeus, a leading global distribution system (GDS) and travel industry technology provider, has launched e-Travel, a new business unit that provides global online solutions for airlines, corporations, travel agencies and other travel partners.
The new e-Travel combines the online solutions activities currently offered by various parts of the Amadeus Group in one focused organisation, dedicated to achieving net success for its customers. Specifically, the new business unit provides:
 The most flexible online solutions available: offering rapid deployment, ease of use and a truly global reach, with local content and solutions already available in 22 languages and delivered in over 90 countries
 The backing of key partnerships to provide unrivalled richness of content, Web site customisation and differentiation through personalisation technology
 Optimal results for our customers, through cutting their development costs, reducing demands on their call centres and providing a high quality user experience. All this with the backing of reliable and secure hosting and shorter deployment time.
“e-Travel`s sole focus is on achieving net success for our customers” said Ian Wheeler
, the new Managing Director of e-Travel. “By delivering cost effective solutions, facilitating enhanced adoption and providing a high quality user experience, e-Travel will enable any customer, whether focused on leisure or corporate travel, to successfully transact travel online.”
The online travel market targeted by the new e-Travel represents a huge opportunity. According to PhoCusWright, in the US alone, combined online corporate and leisure activity represented US$ 28.2 billion last year. This figure is expected to grow to US$ 56.6 billion in 2003. Amadeus estimates that the US online travel market currently represents only 40 per cent of the global opportunity, with Europe and Asia Pacific set for strong growth in online travel activity.
An international team of Amadeus executives will manage e-Travel. Leading the unit is Ian Wheeler, Managing Director of e-Travel, who remains in the Madrid headquarters of Amadeus and has overall responsibility for the business. Scott Gutz heads the corporate area, which covers all activities serving corporations and business travel agency partners worldwide. Jerome
Destors leads online activities for airlines, portals, other providers and travel agencies, while Denis Lacroix heads global product development.
With the creation of this new global business unit, comes a new brand identity for e-Travel and its flagship solutions. Among these are e-Travel Planitgo (formally named 1a-Res), the fully customisable Web booking engine. Additionally, solutions for the corporate market include e-Travel Aergo (US) and e-Travel Aergo (Global), formally known as e-Traveler and Amadeus Corporate Traveller respectively. Planitgo serves leading leisure and airline sites that include some 34 airlines representing 123 Web sites. Meanwhile Aergo, e-Travel`s managed travel solution, is achieving some of the highest average utilisation rates in the corporate online travel business.
e-Travel currently powers over 3,000 travel Web sites and helps fulfil the travel booking needs of 230 of the world`s leading corporations in over 90 countries, with its solutions available in 22 languages. It provides the booking engine for Web sites such as Opodo, the online travel company, and Qantas, Iberia and Air France, amongst other airlines. e-Travel`s growing customer base includes organisations such as Airbus, Daimler Chrysler, Oracle Corporation and the Government of Norway, which use its corporate travel management solutions.
David V Jones
, Executive Vice President, Commercial of Amadeus, said: “Merging our online travel solution businesses, to create the new e-Travel, combines our significant technical expertise with a unique global reach, to provide airlines, corporations, travel agencies and other travel partners with the best possible solutions, whatever their online travel needs.”
Ian Wheeler, Managing Director of e-Travel, added: “Amadeus recognises that regardless of why people visit a travel Web site, whether for leisure or corporate travel, they need and expect a high level of performance, reliability and security. e-Travel represents a unique combination of global e-commerce expertise and resources in a single business unit, that most effectively addresses this integration of end-user needs.”
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