Alan Greenberg, CEO and Chairman, of LastMinuteTravel(tm) today announced the appointment of Jane Butler to the position of President of the Company.
Butler, who will report directly to Greenberg, will lead the global sales and marketing efforts of the recently reorganized LastMinuteTravel. In addition, Butler along with Greenberg and Chris Meystrik, the newly appointed Chief Technology Officer, will head up the development and implementation of a new strategic direction for the Company as it expands its product lines and consumer and provider offerings within the growing Last Minute Travel® market.
Butler joins LastMinuteTravel with an extensive winning background in online travel sales and marketing. She was an early employee of DoubleClick, Inc.
where she spent four-and-a-half years as the company`s online travel specialist, responsible for all relationships and revenue associated with travel Web sites and advertisers. During her tenure, she managed advertising sales efforts on behalf of over a dozen travel sites including Travelocity, Fodor`s and Cheaptickets, and was ultimately responsible for an $18 million business as Group Publisher for Travel and Entertainment and Senior Director of Network Strategy for all of DoubleClick Media. Butler is a popular speaker at travel conferences and recently completed a research report for PhoCusWright, Inc
. on the subject of online travel advertising effectiveness.
“Butler`s well-deserved industry profile, coupled with her track record, contacts and enthusiasm for the category will significantly add to the immediate growth and expansion of the LastMinuteTravel Network,” said Greenberg. “In addition, we look forward to her ability to bring new business opportunities to LastMinuteTravel while helping to increase the Company`s market share in what remains the fastest growing segment of the travel industry, the last-minute market.”
One of Butler`s first assignments will be to significantly expand the existing LastMinuteTravel marketing organization. “We will be revitalizing an already strong team with additional talent, a new and improved site, and a broader product offering to ensure our clients the best service and performance,” said Butler. “LastMinuteTravel and the growth of the Last Minute Travel Network have all the right elements for success,” added Butler. “Through additional distribution deals such as the one we currently enjoy with AOL, and with a pro-active sales force we can grow the network both vertically and geographically into the superstore for LastMinuteTravel that we envision. I am delighted to be a part of this exciting venture.”
Related stories on ITN:
(30/01/2002)Corporate Reorganisation for LastMinuteTravel